Funnel
Lead → sale, with step conversion. Hover a stage to trace its source.
Traffic & booking intent — connect GA4
68.5% ↓
81.7% ↓
89.4% ↓
28% ↓
Revenue
€ 99,031
ROI
—
Win rate
53.5%
Avg deal
€ 1,303
Acquisition funnel & ROI
Last 90 days · previous 90 daysTraffic and acquisition-channel views require GA4.
Spend and ROI require Google Ads.
Acquisition-channel attribution depends on UTMs, which Calendly bookings are largely missing.
Tally — leads
- Submissions
- 63
- Completed
- 63
- Partial
- 0
- Tracked forms
- 1
Stagissimo : Entreprise 2023
Calendly — calls
- Booked
- 371
- Done
- 303
- No-show
- 67
- Show rate
- 81.7%
- Upcoming (30d)
- 24
- UTM coverage
- 8%
ActiveCampaign — sales
- New leads
- 542
- Total contacts
- 6,357
- Won deals
- 76 · € 99,031
- Open deals
- 129
- Win rate
- 53.5%
- Avg deal
- € 1,303
GA4 — traffic
- Sessions
- Not connected
- Booking intent
- —
Google Ads — spend
- Spend
- Not connected
- ROI
- —
Calls by meeting type
Echange découverte avec SmartTraveller130
107 done
Echange avec Anais de Smarttraveller.mu62
59 done
Appel découverte - votre projet à Maurice !46
38 done
Le Café SmartMeet ☕🌿30
20 done
Rencontre avec / Meeting with SmartTraveller.25
20 done
Let's Meet ! Echange découverte avec SmartTraveller !19
15 done
Café d'accueil avec SmartTraveller - Nord13
10 done
Partenaires / Partners / Collaboration11
9 done
Pipeline by status
Open129 deals€ 263,383
Won76 deals€ 99,031
Lost66 deals€ 81,557
Lead capture (Tally)
Stagissimo : Entreprise 202363
63 completed · 0 partial
UTM coverage on bookings
8%2 of 25 sampled bookings carry a UTM
Low coverage means most calls can't be traced to an acquisition channel. Fixing UTM capture is required for reliable per-channel ROI.
Acquisition-channel performance & ROI
Per-channel traffic, conversion and ROI unlock once GA4 and Google Ads are connected.
GA4· trafficGoogle Ads· spend & ROIActiveCampaign· leads & salesCalendly· callsTally· form leads