Leads
17,378
Contacts created (ActiveCampaign)1%
Main dashboard
Acquisition funnel & ROI
Last 90 days · Sample data from ActiveCampaign, Calendly and Tally. Compared to the previous 90 days.
Calls booked
8,712
Calendly scheduled events1%
Calls done
6,821
Show rate 78.3%1%
Qualified
3,641
Opportunities (deals)1%
Sales (won)
1,166
Win rate 32%0%
Revenue
€ 7,852,520
Won deal value0%
Avg deal
€ 6,735
Revenue / won deals
ROI
32.5x
Revenue / spend
The funnel
Each stage with its conversion from the previous step. Traffic and booking intent need GA4.
Traffic
Sessions are reliable once GA4 property and canonical UTMs are connected.
Top of funnel
396,599
Booking Intent
Intent requires consistent key events for booking page visits and form starts.
8.5% from previous step
33,872
Leads
Lead counts need deduplication between forms and CRM contact creation.
51.3% from previous step
17,378
Calls Booked
Booked calls need direct or inferred UTMs; this was the weakest Q1 link.
50.1% from previous step
8,712
Calls Done
Completed and no-show states need consistent post-call updates.
78.3% from previous step
6,821
Qualified
Qualification definition must be shared between marketing forms and sales.
53.4% from previous step
3,641
Sales
Deals should be credited by close date with source attribution carried forward.
32% from previous step
1,166
Revenue
Revenue is only ROI-ready when CRM deals retain original acquisition source.
673,458% from previous step
7,852,520
Calls by meeting type
Booked vs done in the period (Calendly).
No calls in this period.
Pipeline by status
Opportunities opened in the period (ActiveCampaign).
No opportunities opened in this period.
Lead capture (Tally)
Submissions for the tracked form(s): completed vs partial.
No tracked Tally form configured.
UTM coverage on bookings
The brief flagged weak UTM capture on calls. Measured live on a sample of recent bookings.
No recent bookings sampled.